We know money is a tool. And we know we shouldn't just be trying to make money. Yet, we get lost in that pursuit sometimes, don't we?

We need to pay attention to money to ensure our business can sustainably function. We need to pay attention to it to ensure we are using it, as a tool, to the best of our ability.

But when we become fixated on making money alone, our businesses will soon feel the effects. If we are fixated on making money, we won't necessarily consider making the best solutions for customers. Instead, we will likely make decisions based only on the potential for (usually short-term) cash.

There are so many factors for us to consider when making decisions. Let's not make decisions based only on making money, otherwise we may end up with poor businesses, indeed.