A lesson about shrewd business from an ancient parable:
Though the manager wasn’t trustworthy in how he cared for his master’s assets, he understood this one simple truth - investing in relationships is key.
He gave people a break on their debts so that they’d take care of him when he lost his job. His motivation to invest in relationships was selfish. Even though he did it selfishly, he demonstrated how valuable this truth was to his life.
No organization, business or asset moves itself. People move them. So it makes sense that we should focus on investing in relationships, not in things, right?
Yet, relationships are difficult to prioritize. Relationships easily take a backseat to our tasks, don’t they?
Even greater than that, the risk is bigger when we invest in relationships. People can up and leave and take our hearts with them.
But this I know without a doubt, a life lived investing in others is beautiful.
Knowing you’ve served and loved and cared for others is gratifying.
It’s still hard. It’s hard to put your tasks aside to riskily invest in people. But time and time again, I’m convinced that it’s worth it - not just from a gratifying, moral standpoint, but also from a business one.
Our tasks only have meaning because they are serving people. It reminds me of the first episode of The Last Man on Earth - what’s the point of your tasks, unless you are serving people with them?
Let's not miss opportunities to invest in relationships because we're too task-oriented.
After all, the tasks only have purpose because of people.
Let's prioritize the most valuable assets we possess - relationships.